Google Review Response Templates for UK Small Businesses
Copy-paste templates for every star rating and business type. Free to use.
Not sure what to say when replying to a Google review? These templates are written in British English, designed for UK small businesses, and cover the most common review situations. Copy them, adapt them, or use ReviewReplyAI to generate them automatically.
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For a Restaurant
Template
"Thank you so much for taking the time to leave this review. We're really glad you enjoyed your visit — it's always good to hear from happy customers. We'll share your kind words with the team. Hope to welcome you back soon."
For a Dentist
Template
"Thank you for your feedback. We're pleased to hear you had a positive experience at our practice. Our team works hard to make every patient feel comfortable, and your review means a lot to us. We look forward to seeing you at your next appointment."
For a Plumber / Trades
Template
"Thank you for the review. We're glad we could help with the job and that you were happy with the work. If you ever need us again, don't hesitate to get in touch — we're always here for our customers."
For a Salon
Template
"Thank you for this wonderful review! We're so happy you love the result. It's always a pleasure having you in the salon. See you at your next appointment — we've already got some ideas for you!"
4-Star Review Response Templates
General (any business type)
Template
"Thank you for the review and for the four stars. We're glad you had a good experience overall. If there's anything we could have done to make it a five-star visit, we'd genuinely love to hear from you — please email us at [your email]. We always want to improve."
3-Star Review Response Templates
General (mixed review)
Template
"Thank you for sharing your experience. We appreciate the balanced feedback — it's helpful to know what worked and what didn't. We'd like to understand the areas where we fell short so we can improve. If you'd be willing, please email us at [your email] with more detail about your visit."
For a Restaurant (slow service but good food)
Template
"Thank you for the honest review. We're glad you enjoyed the food, but we're sorry the service didn't match. We've reviewed our kitchen-to-table timing on busy shifts and are working to improve it. We'd love to welcome you back and show you the improvement — please email us at [your email] so we can arrange that."
2-Star Review Response Templates
General (disappointing experience)
Template
"Thank you for taking the time to share this. We hold ourselves to a high standard and it's clear we didn't meet it on this occasion. We'd like to understand what went wrong and put it right — please email us at [your email] with the details of your visit so we can follow up directly."
1-Star Review Response Templates
Calm tone (for angry reviews)
Template
"Thank you for sharing this with us. What you've described is not the standard we hold ourselves to, and we take it seriously. We'd like to understand what happened and make it right — please email us at [your email] with the date of your visit so we can look into this and follow up with you directly."
Apologetic tone (when the customer is right)
Template
"We are sorry this was your experience. [Specific issue they mentioned] is not acceptable, and we apologise. We're taking this seriously and would like to make it right. Please email us at [your email] so we can resolve this with you directly. Again, our apologies."
Firm tone (for unfair or inaccurate reviews)
Template
"Thank you for getting in touch about this. We'd like to look into this further as our records don't match what you've described. Please contact us at [your email] with your booking or visit details so we can investigate. We take all feedback seriously and want to ensure we have the full picture."
For a fake review
Template
"We don't have a record of your visit, but we take all feedback seriously. Please contact us at [your email] so we can investigate this further. We respond to every review because we want every customer experience to be a positive one."
Tips for using these templates
- Always personalise. Replace [your email] with your actual email address and reference something specific from the review.
- Don't use the same template twice in a row. Google and customers can spot copy-paste replies.
- Reply within 24 hours. Speed shows you're paying attention.
- Take negative reviews offline. Always invite the customer to email or call you directly.
- Never argue publicly. Even if the customer is wrong, future customers are reading.
Want replies generated automatically?
ReviewReplyAI reads the review, picks the right tone, and writes a unique reply every time. No templates needed. Free for 10 replies a month — no card required.
Try the free demo →Why replying to reviews matters
- Local SEO: Google factors review response rate into local search rankings. Businesses that reply rank higher.
- Trust: Future customers read your replies. A good reply to a bad review builds trust.
- Customer retention: A customer who gets a reply is more likely to return than one who doesn't.
- Review velocity: Replying to reviews encourages more customers to leave them.
Published July 2026. How to respond to negative reviews → · How to reply to a 1-star review →